Facebook is the most popular social media platform with 1.6 billion users. Well known social media platforms such as Instagram, Twitter and Snapchat has a combined total of 1.2 billion active users. Sports fans use these platforms to engage in conversations with other fans or their favourite club and check for live updates on matches and latest news. This is the perfect opportunity for sports marketers to use real time marketing to interact with sports fans. Here are some tip

As the rise of technology has paved the way to new methods for marketing, many companies have replaced traditional marketing with other marketing tactics. Traditional marketing is the use of promotions, advertisements and campaigns by companies for use which have a proven success rate. Examples of traditional marketing are flyers, newspaper advertisements and billboards. On the other hand, sports marketing is the use of sports to sell or promote a company’s products or servic

As a sports marketer, one of the most important goals is to engage with your fans meaningfully and capture new fans and connect with them. With the rapid rise of digital media, sports marketers are coming up with creative ways to engage with their fans. As a sports marketer, one of the most important goals is to engage with your fans meaningfully and capture new fans and connect with them. With the rapid rise of digital media, sports marketers are coming up with creative ways

Gone are the days where people listen to the radio or read the newspaper to get the scores for any sports game. I remembered switching on the television every Monday morning before leaving for school to check the score when my favourite team played the night before and I could not catch it. Right now, all I have to do is to go on social media websites like Twitter and Facebook to get the latest updates. You do not need to even go onto any of the official accounts for the upda

Millennials are the largest generation alive today, and they are set to take over the Baby Boomer generation by $3 trillion worth of spending power in 2018. With this in mind, marketers are shifting their focus on how to market their products and services to this generation Over the years, the number of people watching sports in a ‘traditional’ way, like television has been decreasing. In a world where our mobile devices can have multiple functions besides just the normal ca

The estimated total revenue of the global sports market this year is $90.1 billion. Ever since the digital age, the sports market has grown rapidly, and that includes sports marketing. (Source : Statista ) With many different platforms to watch sports, fans can easily watch the game they love conveniently wherever they are. As the year is coming to an end, let’s take a look at the top 4 trends in sports marketing in 2021. Virtual Reality (VR) and Augmented Reality (AR) Ever s