"THE ONLY WAY TO DO GREAT WORK IS TO LOVE THE WORK YOU DO"
- STEVE JOBS-
HERE'S OUR STORY:
In 2005, after our Founder and CEO R.Sasikumar got rejected for all the jobs he applied for, he decided that "if I can't find a job, I will create one". That's how Red Card Global was started.
With just his credit card and a desk at a service office, Red Card started its operation and the first event we organised was the "Brazilian Beach Soccer Tournament" in December 2005.
Like they say, the rest is history.
With just his credit card and a desk at a service office, Red Card started its operation and the first event we organised was the "Brazilian Beach Soccer Tournament" in December 2005.
Like they say, the rest is history.
This was the subsequent event we did in 2006 with some International teams.
Marketing Magazine 2011, Best Event Concept
WE EVEN WON INDUSTRY AWARDS ALONG THE WAY!
Our client Puma in Singapore trusted us with their 2010 World Cup Campaign with us and we displayed what can be achieved with a tiny budget. With us, it's never about the resources, it's always about how resourceful
we can be.
WE EVEN BUILD OUR OWN RADIO STATION!
In a partnership with Talksports UK we acquired the audio rights for the English Premier League in Singapore. Through a licensing deal with Starhub, a Singapore telecommunications company we launched Red Card Sports Radio. It was a special day for us!
In a matter of 6 months we had almost 50,000 listeners on a weekly basis.
We had to build our broadcast studio from scratch
Day 1 of live broadcast in Singapore!
We even had Liverpool legend Michael Owen in the studio once!
FOOTBALL ASSOCIATION OF MALAYSIA hired as their trusted consultants
WE PLAYED A KEY ROLE IN ONE OF ASIA'S LARGEST SPORTS MEDIA RIGHTS DEAL IN 2015.
In 2015, we had the privilege of consulting the Football Association of Malaysia (FAM) on the commercialization and strategic growth of the country's professional football league. Our team played an instrumental role in shaping the league's commercial framework, providing valuable insights into the negotiation and structuring of key partnerships. This effort culminated in a landmark deal worth USD $450 million over a 15-year period.
Our involvement in this deal not only helped elevate the stature of the Malaysian league but also brought significant financial investment that set the stage for future growth and global visibility. By aligning FAM with prominent commercial interests and innovative strategies, we were able to lay a solid foundation for sustainable growth, increased fan engagement, and enhanced league competitiveness.
This collaboration stands as a testament to our expertise in sports marketing and strategic consulting, as well as our commitment to driving value for stakeholders in the global sports industry.
